“Life…supplemented” + Vitamin Angels to Re-team in 2011 to promote healthy Living

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Press Release

Popular consumer wellness campaign to donate funds to noteworthy children

WASHINGTON, D.C., JANUARY 4, 2010—The “Life…supplemented” campaign today revealed plans to re-partner with international charity Vitamin Angels, an organization devoted to reducing child mortality around the world by linking infants and kids under five with vital micronutrients. The partnership is part of the the Life…supplemented wellness challenge initiative, designed to inspire people to take simple lifestyle steps within the three pillars of health–healthy diet + supplements + exercise-and includes a online online video stream held by Lisa Lillien, a.k.a. hungry Girl. for each consumer who actively participates in the online video stream, the “Life…supplemented” campaign will donate ten dollars (up to $10,000.00 total) to Vitamin Angels. two additional elements of the wellness challenge will create two more chances for consumers to help Vitamin Angels get an additional donation of as much as $10,000.00 from “Life…supplemented.”

“Vitamin Angels is thrilled to be an official partner for CRN’s ‘Life…supplemented’ campaign again in 2011. Vitamin Angels understands what a difference basic nutrients make in the lives of the kids we’re reaching in the U.S. and around the world. together with ‘Life…supplemented’ we are spreading the word that vitamins are a cornerstone of global health and can also be a centerpiece of your own personal health and wellness program,” stated Howard Schiffer, president & founder of Vitamin Angels.

The contribution will be made as part of the campaign’s devoted focus on reaching its consumers via social network channels. Vitamin Angels, which also has an active social network presence, and the “Life…supplemented” campaign together will connect with consumers via online social communities, in addition to with their respective websites. You can follow “Life…supplemented” on Twitter @wannaBwell, and find updates to the campaign via Facebook. Vitamin Angels can be found on Twitter, Facebook, and a range of other online social communities.

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The online online video stream will be held on Wednesday, January 5, 2011, beginning at 3:00 p.m. EST (12 p.m. PST). joining hungry girl Lisa Lillien will be Dave Grotto, R.D., who will answer concerns about healthy eating; Duffy MacKay, N.D., who will talk about integrating dietary supplements into your wellness regimen; and Andrea Metcalf, licensed personal trainer, who will share tips on adding exercise to your daily life. for each tweet, retweet, online question, reply to @wannaBwell or @HungryGirl and utilize of #3pillars hashtag associated to the online event, “Life…supplemented” will make a donation to Vitamin Angels (up to $10,000.00 total). Future online efforts to help support Vitamin Angels will be revealed later this month.

“As the ‘Life…supplemented’ campaign has grown, so has our involvement in engaging consumers with social media, and our online online video event is just one more example of that. We are so delighted to be able to tie Vitamin Angels in with this event because of all the crucial work they do, especially for kids around the world,” stated Judy Blatman, senior vice president, Council for accountable Nutrition (CRN), which oversees the “Life…supplemented” campaign with its educational affiliate, the CRN Foundation.

One of the highlights of “Life…supplemented” in 2011 is the addition of Ms. Lillien and Cheryl Forberg to the campaign. Ms. Lillien is the creator of the hungry girl brand which includes www.hungry-girl.com and is a new York Times bestselling author. Her hungry girl television show will debut on cooking channel on Jan. 8. Ms. Forberg serves as the registered dietitian for NBC’s “The biggest Loser” and is also a new York Times bestselling author and a James Beard award-winning chef.

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About “Life…supplemented” – “Life… supplemented” is a consumer wellness campaign devoted to driving awareness about the mainstream utilize of dietary supplements as an integral part of a proactive personal wellness regimen that combines healthy diet, supplements and exercise. The campaign is handled by the Council for accountable Nutrition, the leading trade association for the dietary supplement industry, under its affiliated 501(c)(3), the CRN Foundation. The dietary supplement category includes products such as vitamins, minerals, botanicals, sports nutrition, weight administration and specialty supplements. more than 150 million Americans utilize these products each year to promote and preserve good health. find out more about AlphaWELLS, WELLS, WannabeWELLS and OhWELLS by clicking on My wellness Scorecard at www.lifesupplemented.org.

About Vitamin Angels – Vitamin Angels is devoted to reducing child mortality around the world by advancing availability, access and utilize of vital micronutrients, especially Vitamin A, to newborns, infants and kids under five. In 2010, Vitamin Angels is linking over 20,000,000 kids in 40 countries, including the US, with the vital nutrients they requirement as a foundation for good health. To learn more about global malnutrition, micronutrient deficiencies, and Vitamin Angels’ solution for change, see www.vitaminangels.org.

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