Since numerous females are favoring a looser-fitting pair of pants, the Boston Globe reports that a traditional brand is taking the opportunity to remind people that it exists. Wrangler, long associated with cowboys and “W” pockets, is opting for the tagline “Life fits,” in hopes of attracting once skinny-jeans users.

But Wrangler’s parent business, VF Corp., isn’t relying upon fond memories to fuel sales. The firm has introduced new product that feature four-way stretch, wicking, and also sweat-controlling innovation. It likewise has resorted to professional athletes to promote the brand, with an advertisement starring Drew Brees.

I can’t help but assume, though, that folks that put on fashionable skinnies might not coincide customers shopping for Wranglers. The brand seems to be a trend-free area that might not get on the radar of a person trying to find the next huge thing. What do you think? Is the Wrangler brand a practical choice to skinnies?

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